MG Research

Reports, Tools and MG Exclusives
Market Evaluation Services
Custom Market Studies
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Risk Analysis Assessment
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Who We Are
The Clients We Serve

Who We Are

MarketGraphics Research Group, Inc. is a recognized leader in new home market research providing comprehensive new home and residential development research, forecasting data and consulting services to a diverse client base. Founded by Edsel Charles in 1988, MarketGraphics has become one of the largest privately-owned research companies of its kind in the United States.

As it has from day one, MarketGraphics offers a highly personalized service aimed at providing clients’ a well-reasoned structure to their strategic planning efforts. The MarketGraphics team utilizes its’ proprietary market data to help clients use their competitive strengths to have the most success in the housing and development market.

Our Purpose

MarketGraphics’ number one priority is to help clients reach their financial goals with all the data, wisdom and observational insight gathered since 1988.

As market shifts occur, MarketGraphics helps clients understand fundamental market indicators that consistently illustrate an improving or declining housing market.

One of MarketGraphics’ signature strengths is forecasting. A combination of forecasted demand and projected supply supports its clients’ efforts to strategically position their companies.

The Clients We Serve

Appraisers
Builders | National, Regional and Local
Building Manufacturers and Suppliers
Commercial Real Estate
Developers
Financial Institutions

Government
Home Builders Associations
Investment Companies
Realtors
School Boards
Utilities

“MarketGraphics puts boots on the ground in all of the active field audited subdivisions. MarketGraphics predictive skills concerning the macro economy as well as individual markets are absolutely spot-on.”
-BancorpSouth

“MarketGraphics data gives valuable insight into current inventory and trends. Their unique forward-looking perspective is helpful for all decision makers to assess risk and opportunity.”
-True Homes USA

“For more than 20 years MarketGraphics has been an integral part of our business planning and forecasting. The research has helped Warren Brothers select and target high quality, new customers.”
-Warren Brothers

“We will not approve a loan without reference to the MarketGraphics data. Our Federal Examiners are also pleased that we are using 3rd party data to back up our decision-making process.”
-Pinnacle Financial Partners

“For over decade White House Utility District has relied on the information provided by MarketGraphics to plan, project, and react to market conditions We use the data provided by MarketGraphics to formulate both our short term and long-term capital improvement programs.”
-White House Utility District

“As a national home builder, we utilize the Current Inventory Analysis for our competitive analysis and to understand the land pipeline.”
-NVR, Inc.

“As a land developer, accurate and consistent data is critical to our business. MarketGraphics’ in-depth supply and demand analyses are critical to our initial assessment of market opportunities and in guiding our lot sizing and sales strategies.”
-Freehold Capital

"As a Construction Lender for BancorpSouth in the Huntsville, AL region; I have been using MarketGraphics for over 10 years. With my builder clients building in different MG areas, MarketGraphics has been an excellent resource. All the data and information that is incorporated in the reports is at your fingertips!"
-BancorpSouth

“MarketGraphics provides crucial data for the analysis of many our developmental land and subdivision appraisals. We have purchased MarketGraphics data since the 90’s and plan to continue to do so for the foreseeable future.”
-McGuigan & Associates, LLC

“We appreciate their attention to detail, and like that we can send an email, or pick up the phone and get the answers we need right away!”
-Baldwin County School System

“The Greensboro Builders Association has had the opportunity to work with Edsel Charles and MarketGraphics for the over15 years. Our annual Housing Market Forum has been one of our larger attended membership meetings each year. Edsel’s knowledge and expertise…coupled with his compassion and integrity…make him one of the greatest champions we have for the building industry.”
-Greensboro Builders Association

“After experiencing the Great Real Estate Recession, we are constantly looking for reliable market information to enhance our credit underwriting and decisioning process. MarketGraphics is a valuable resource to the Bank OZK construction lending team providing a wealth of market information that is being used in many of our primary construction lending markets.”
-Bank OZK

“As a provider of natural gas, Atmos Energy is always looking for ways to get out in front of the growth to better serve our communities. With the rapid growth in Middle Tennessee, MarketGraphics has played an important role in helping us make decisions. MG’s intel assists us with pinpointing future growth corridors to help maximize short-term and long-term capital investments for our customers and shareholders.”
-Atmos Energy

“MarketGraphics provides my company and clients with invaluable information. While our company has updated demographic information, MarketGraphics provides real time housing growth information. MarketGraphics information is a fantastic tool to prove out a market.”
-Baker Storey McDonald Properties

“MarketGraphics insightful research data is one of the key drivers for all my major decisions.”
-Brighton Builders

“The quality of one’s map depends on data, details, and how well it communicates with your needs. I’ve personally used MarketGraphics for over 10 years to help guide the path of our companies.”
-CopeGrand Homes

“I’ve utilized MarketGraphics research since 1994 and I am continually impressed by the MarketGraphics team. Edsel Charles is the gold standard for identifying housing trends and forecasting future market conditions. Nobody delivers critical market analysis like Edsel Charles and MarketGraphics!”
-David Weekly Homes

“As a REALTOR, MarketGraphics has been an important part of my business. I lean on their expertise when it comes to market knowledge and research. They are precise, accurate and always on-top and out-front of the ebb and flow of our ever-changing economy.”
-Keller Williams Realty

“MG has been a great resource for us. The information is detailed, thorough, and provides great insight into the diverse markets we serve.”
-SmartBank

“The services provided by MarketGraphics Research help us in making data based short term and strategic decisions. The information allows us to quickly identify customer and potential customer trends so that we can anticipate the market needs to garner more sales.”
-Valley Interior Products

MarketGraphics Market Name	Publication Schedule
Alabama Coast & Florida Panhandle AL & FL	Jan/May/Sep
Greensboro Triad Region, NC	Jan/May/Sep
Kansas City Metro, KS & MO	Jan/May/Sep
Knoxville Metro, TN	Jan/May/Sep
North & South Carolina Coastal Region, NC & SC	Jan/May/Sep

Des Moines Metro, IA	Feb/June/Oct
Georgia & South Carolina, Coastal Region, GA & SC	Feb/June/Oct
Huntsville Region, AL	Feb/June/Oct
Jacksonville Metro, FL	Feb/June/Oct
Montgomery County, TN	Feb/June/Oct
Nashville Metro, TN	Feb/June/Oct

Birmingham & Tuscaloosa, AL	Mar/July/Nov
Chattanooga Region, TN & GA	Mar/July/Nov
Memphis Metro, TN, MS & AR	Mar/July/Nov
St.Louis Region, MO & IL	Mar/July/Nov
Virginia Central, VA	Mar/July/Nov

Charleston, SC	Apr/Aug/Dec
Indianapolis Metro, IN	Apr/Aug/Dec
Louisville Metro, KY & IN	Apr/Aug/Dec
Omaha/Lincoln, NE & IA	Apr/Aug/Dec